Alyse Lapinski

Alyse and Sophie have worked together over the years. When Sophie first highlighted the subscription issues that resulted in the founding of Pathways, Alyse gave Sophie access to several companies to begin testing her theory.

Alyse was raised on a cattle ranch just outside Saskatoon; her roots run deep in community values and hard work, qualities that shine through in her business development and sales approach. A lifelong learner, she has honed her expertise through marketing and accounting courses at Saskatchewan Polytechnic, equipping her with a robust understanding of the commercial landscape. Her background in marketing and administration has enabled her to grasp the intricacies of the market and develop innovative strategies that resonate with our clients.

At Pathways, Alyse spearheads our business development efforts, leveraging her deep connections within the small business community. These relationships, built on trust and mutual respect, have proven invaluable to our team, allowing us to understand and meet each client's unique needs.

Alyse's approach to business development sales is not just about closing deals; it's about fostering partnerships and providing solutions that empower businesses to manage their software subscriptions more effectively. Her commitment to our clients and her passion for the community make her an indispensable part of the Pathways Tech family.