Liu Zhiwei
Co-Founder and Chief Marketing Officer

A dynamic leader and seasoned entrepreneur, Liu Zhiwei, serves as the Co-Founder and Chief Marketing Officer at Pathway Tech. His rich sales, production management, and business leadership background shapes our strategic market approach and customer-focused product development.
Liu began his academic journey at Nanjing University of Finance and Economics, where he majored in Trade Economics. His educational background solidified his understanding of market dynamics and economic trends, setting the stage for his successful sales and business development career.
Liu launched his career at Yutian Baiyuan Glass Products Co., Ltd., where he excelled in market development and sales. He later assumed the role of Production Director, optimizing production processes, enhancing product quality, and emphasizing safe operational practices. Liu's journey then took him to COFCO Food Marketing Co., Ltd., where he was instrumental in expanding the company's dealer network and boosting brand influence.
In 2010, Liu leaped into entrepreneurship, establishing Songjiang Food Wholesale Store. His venture quickly grew in influence, becoming a leading wholesaler in the local market. Liu's entrepreneurial spirit continued to shine through as he transitioned into his current role as General Manager of Tangshan Bennong Trading Co., Ltd. Here, Liu oversees the company's overall operation, leading it to become a professional fast-moving consumer goods operator in the region.
When the concept of Pathway Tech was conceived, Liu was approached for his market expertise and entrepreneurial insights. As the CMO, Liu plays a critical role in shaping Pathway Tech's product features and value propositions based on an understanding of client needs. His input is crucial in developing a compelling sales strategy for our innovative software solution.
Described as cheerful, honest, and optimistic, Liu believes in the power of positive thinking. His severe and responsible approach to work and strong organizational and management skills make him invaluable to Pathway Tech.
Liu's extensive experience and client-focused approach drive our mission to simplify software subscription management for small and medium-sized enterprises. His keen understanding of market dynamics and customer needs is integral to our quest to provide valuable, user-friendly solutions.