Sophie Wu

Sophie Wu, our Co-Founder and Chief Financial Officer, is a force of analytical precision and strategic thinking. A graduate of the University of Winnipeg, Canada, Sophie's journey into finance began in the realm of accountancy where her keen eye for detail and natural affinity for numbers quickly distinguished her as a rising star.

It was during her time at an accounting firm that Sophie uncovered a common yet overlooked issue among businesses - the oversubscription and overpayment of software services. This discovery was the spark that ignited the concept of Pathways Tech, a company dedicated to empowering businesses to optimize their software subscription services.

Sophie holds a Bachelor of Commerce with a major in finance from the University of Manitoba, Canada, and is pursuing a Post-Baccalaureate Diploma in Accounting at Kwantlen Polytechnic University. Her academic journey has laid a strong foundation for her understanding of the intricate workings of the financial world and its interface with technology.

As our CFO, Sophie is responsible for the financial stewardship of Pathways Tech, overseeing financial planning, risk management, and financial strategy development. She brings a strong financial acumen and a deep understanding of the economic landscape that is critical for our growth and sustainability.

Sophie’s commitment to financial excellence and her dedication to our mission make her an invaluable asset to our team.  Her dedication to simplifying and optimizing software solutions for small and medium-sized enterprises is at the heart of our mission. She continues to apply her financial expertise and innovative thinking to drive our financial health and ensure that we provide our clients with the most cost-effective solution to manage their software subscriptions.